Nomad Marketing created a comprehensive tradeshow marketing campaign showcasing the company’s technology and generating dozens of six-figure project leads.
Calypso Systems provides unique classroom audio-visual integration technology. They wanted to make a major impact on attendees at the most important educational technology conferences in the US.
Calypso Systems asked Nomad Marketing to create a comprehensive tradeshow strategy to attract and educate conference visitors while showcasing their unique technologies. Nomad Marketing developed a 3-step strategy that included pre-event direct marketing, on-site interactive events and post-show online interactive games. The strategy generated hundreds of booth visitors and dozens of qualified sales leads.
With hundreds of exhibitors vying for the attention of conference-goers, Calypso faced a common challenge: Visibility. Even with the most unique technologies on display, attracting visitors to a tradeshow exhibit is challenging. Calypso wanted to develop awareness before the event, make a splash on the show floor and make meaningful connections with attendees after they returned home.
Calyspo Systems works with Educational IT administrators and users in school districts of all sizes. Emphasizing the complexity of classroom A/V and the puzzle-solving nature of Calypso’s technology, Nomad Marketing created an experience based on Sudoku puzzles.